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— John Munger, Senior Advisor
— Mary Hartnett, Senior Advisor
— Kathy Jenkins Hart, Senior Writer
— Mary Beth Schleif, Senior Writer
— Jodi Vannett, Senior Writer
— Justin Spenner, Senior Writer
— Laura Wilson, Research Crew
— Mike Newman, Senior Advisor
— Greg Lais, Senior Advisor
— Jo Seton, Lead Writer
— Christine Schwitzer, Lead Writer
— Katie Selinsky, Senior Writer
— Mary Anne Welch, Digital Assets and Database Guru
— Gail Morrison, Everything Coordinator
— Jana Simmons, Lead Research Wizard
— Nearly one-third of U.S. consumers said they have supported or participated in a virtual charity event since the beginning of the COVID-19 pandemic
— Of those, the majority (60%) said they donated and/or raised more in the virtual environment than they have for past in-person events
— Preferences between in-person and virtual donations differ somewhat among the various age groups.
— Health – 46%
— Disaster Relief – 34%
— Education – 31%
— Disaster Relief – 46%
— Health – 37%
— Environment – 37%
— Disaster Relief – 43%
— Health – 37%
— Environment – 36%
— Turns out most people know about crowdfunding (91%), but less than one in three people (31%) contribute through the mechanism
— Both crowdfunding donors and non-donors have positive attitude about crowdfunding
— Crowdfunding donors tend to be younger, less religious, and are more likely to be single, compared to traditional charitable giving donors
— Crowdfunding donors gave an average of $189, and most (52.5%) supported the charitable causes of a family member or close friend
— Overall, 20% of American donors give to social justice causes, but crowdfunding donors gave 27.7% of their support to social justice causes.
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